Websites
We want to help you fulfill the mission and vision of your organization. A strong online presence plays a crucial role in the success of your gift planning marketing.
Crescendo will build a website that includes your organization's branding, motivating donor stories, downloadable literature, informative videos, regularly updated articles, an online wills planner, personalized gift illustrations, advisor information and more.
Our websites are user-friendly and fully optimized for both mobile and desktop devices, ensuring a seamless experience across all platforms.
GiftLegacy Pro 5.0 Websites
Our newly launched GiftLegacy Pro 5.0 system takes your gift planning website to the next level. Features include a no-cost wills planner with documents for your donors, articles on giving options complete with companion calculators, videos and branded literature downloads, an easy-to-use survey feature to gather insights from donors, and much more.
No-Cost Wills Planner (CresWill)
Crescendo's GiftLegacy marketing service now includes a no-cost wills planner on your GiftLegacy Pro 5.0 website. This user-friendly tool - CresWill - allows donors to easily input key information such as assets, beneficiaries, estate executors and family details. Our system then generates a downloadable will. It's a simple yet powerful way to help your donors plan their legacy.
Dynamic Widgets
Our websites include dynamic widgets that streamline donor giving for donor advised funds (DAFs), IRA charitable rollover and beneficiary designation gifts.
Donors will be redirected from your GiftLegacy Pro website directly to the login pages to make these gifts. You can be notified by email of any DAF and IRA rollover gifts made from your website.
View our widgets on Furman University's website:
Website Process Overview
- We create a custom planned giving website for every client. From the initial design comps to the final delivery, our marketing and technology teams work closely with your organization during the development process.
- You can select from a wide variety of design and content options with rotating content for your visitors. The donor-friendly content on our websites is professionally written by our marketing and legal teams. Our websites explore the benefits of planned gifts in clear and engaging terms.
- We provide content optimized for web reading that is easy to understand. Our websites include meaningful images and/or videos to support our planned giving content across different pages.
- We test our websites on a variety of desktop browsers and mobile devices, so that they display and function properly across different viewing environments.
- Whether your organization prefers a simpler and cleaner design, or a bolder and multilayered look, our design team will make your website look attractive while maintaining good usability standards.
- We review the analytics for our websites on an ongoing basis. This allows us to make adjustments to content and design that increase site performance and user engagement.
Top Marketing Tips
Your mission is unlike any other, and your donors are just as unique. They support your cause for reasons that are meaningful and personal to them. Connect with them using marketing that reflects your brand's identity and vision for the future.
Explore our Top Marketing Tips and download a free booklet with proven best practices, customized for your organization type.
