Marketing Solutions Overview
With over 40 years of experience serving nonprofits, Crescendo has defined the industry standard for gift planning solutions. Crescendo's GiftLegacy marketing suite — CresSuite — brings together a comprehensive range of web, email, print and software tools designed to grow your organization's planned and major gifts.
CresSuite delivers a proven, cost-effective approach to fundraising. From mobile-friendly websites and emails to donor proposals, online surveys, narrated mission videos, printed materials and advanced analytics, these GiftLegacy tools work together to generate more qualified leads and help you close more gifts.
Explore our marketing solutions below, or visit the CresSuite page for an at-a-glance overview of all available tools and services.
CresSuite
Crescendo's powerful marketing suite helps you reach your fundraising goals, builds donor relationships and closes major and planned gifts — all in just a few hours per week.
Websites
Our websites include ways to give, motivating donor stories, regularly updated news articles, an online wills planner, personal gift illustrations, advisor information and more. All of our websites are optimized for desktop and mobile devices.
Web to Print (CresPrint)
CresPrint is our web to print online literature customization program. Using cutting edge technology and an easy-to-use interface, you can quickly customize your marketing literature. Print options include desktop printing or you can place an online order with a print shop that will print and mail to your donors.
Emails & Enewsletters
Email is a great and cost effective way to reach donors and advisors. Each week, Crescendo's expert marketing staff writes new content for the GiftLegacy enewsletter for donors, and our attorneys produce content for the GiftLaw enewsletter for donor advisors. Each email contains your branding and includes timely articles and impactful stories as well as links directing readers to your website. You may also create and send custom emails.
No-Cost Wills Planner (CresWill)
This user-friendly tool - CresWill - allows donors to easily input key information such as assets, beneficiaries, estate executors and family details. Our system then generates a downloadable will. CresWill is a simple yet powerful way to help your donors plan their legacy while strengthening their connection to your cause.
Cresi AI
Cresi AI is an innovative tool designed to help gift planners connect with their donors. Utilizing advanced AI technology, Cresi AI allows you to create personalized, meaningful content specifically tailored to your donors. Whether you are making first-time contact or nurturing long-term relationships, Cresi AI simplifies the process of creating compelling, donor-centric communications.
Royalty-Free Marketing Literature
You have access to hundreds of royalty-free marketing literature pieces, including brochures, postcards, inserts, print newsletters, ads, wills guides and more. You can customize files using Adobe InDesign or print and send desktop printing files already customized for your organization.
Dynamic Website Widgets
As part of Crescendo's GiftLegacy marketing service, we offer dynamic widgets that streamline donor giving from your GiftLegacy website for donor advised funds (DAFs), IRA charitable rollover and beneficiary designation gifts.
Survey Creation (CresSurvey)
Surveys are an excellent way to engage with your donor friends. Use CresSurvey to gather information, discover why donors support your organization and encourage donors to make and report gifts.
Provide & Protect
The Provide & Protect multimedia estate planning book educates your donors on estate planning while fostering good will for your organization. Donors will enjoy 46 chapters of easy-to-read giving information while being directed to your website to create a secure online Wills Planner account.
Additional Tools & Services
Other features of our GiftLegacy marketing system include social media integration with timely articles, web analytics available in our powerful back-end management system, marketing plans as well as webinars with one-on-one coaching on how to effectively manage a bequest campaign.
Mission Videos
Our personalized mission video introduces your web visitors to the work and mission of your organization. Your video is professionally narrated and includes music, images and animation. It provides an overview of your planned giving website and thanks your viewers for their support.
Custom Designs
We can create custom designs for your organization, including ads, emails, brochures, newsletters, postcards, wills guides and more. The pieces will include your organization's colors, branding and images. If you want a custom print design, we can prepare your file for a desktop printer or print shop for production and mailing.
Service Plans & Pricing
We offer different service plans to fit your budget and accomodate your planned giving needs. Our comprehensive pricing table includes options for our two service plans: GiftLegacy Pro and GiftLegacy Intermediate.
