What are the best ways to increase email performance and response rates? What is the impact of colors and fonts on readability for fundraising emails? How do donors respond to emails based on the date and/or time they are delivered? Crescendo's free 2016 email study (PDF) — Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing — contains the answers to these questions and a lot more!
Crescendo celebrated its annual Practical Planned Giving Conference with the biggest Chicago attendance in history!
It was a great event attended by friends from all across the nation. They gathered to hear keynote speakers Sarah Durham and Jeff Comfort and an excellent line-up of the nation's top presenters. In addition, the GiftLegacy Award winners were announced.
As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:
University of New Hampshire
"The University of New Hampshire Foundation's Office of Gift Planning uses all that Crescendo has to offer. We've had tremendous success with the donor and advisor enewsletters. The integrated emarketing and print marketing have helped us send a cohesive message to our donors. We've also found Crescendo's client services team to go above and beyond, and their support has been critical to the success and implementation of all of their products."
Theresa was named Crescendo's 2016 Emarketer of the Year, and since implementing Crescendo's GiftLegacy tools and services beginning in 2014, has raised over $52 million in planned gifts.
Hoag Hospital Foundation
"Hoag Hospital Foundation uses Crescendo's enewsletters (donor and advisor), brochures, print newsletter, website, software, marketing materials and plans, wills guide, bequest literature - basically all Crescendo has to offer. We are extremely happy with Crescendo's products and customer service. In three year, HHF raised more than $55 million in planned gifts."
Julie was named Crescendo's 2015 Emarketer of the Year. Over the past three years, HHF has raised over $55 million in planned gifts
Texas A&M Foundation
“A total of $500 million in planned gifts have been documented in the past 12 years. Many of these givers have been inspired by the planned gifting marketing they have received from us over the years. That marketing is based on the Crescendo donor-friendly marketing and emarketing philosophy and materials. We give Crescendo much credit for the success we have enjoyed.”
“As a one-person planned giving office with just $40,000 for annual operating expenses, Crescendo's GiftLegacy marketing package empowered me with great resources. In recent years, Chapman University secured more than $100 million in planned gifts for the future of our mission. While strategic face-to-face visits are essential to this kind of success, Crescendo helps open the doors to these conversations.”